United States. Type keyword s to search. Today's Top Stories. The 74 Best Halloween Costumes for Couples. Good Housekeeping con Tom Llamas. Getty Images. Victorian Christmas Cards.
Becky Luigart-Stayner. Vintage Christmas Ornaments. Stained Glass. Costume Jewelry. Antique Purses. Native American Baskets. Tin Toys. World's Fair Memorabilia. Kutani Chinaware. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance.
Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance.
Develop and improve products. List of Partners vendors. Secrets to Buying and Selling Antiques. There are three steps to accomplishing this:. There are three antiques selling channels; each channel requires a unique set of skills and marketing tactics:. Bricks-and-mortar retailing is customer-oriented; it's about creating a memorable shopping experience. Retailers focus on merchandising, traffic flow, websites, social media and local search.
Retailers market locally. Customers remember the store in which they made a purchase. Online selling is product oriented. Online buyers search by product name or category. Customers remember the online marketplace on which they made a purchase. They won't remember the name of the business that sold them an item; they will say to their friends "look what I got on eBay! Being a mobile shows and fairs antique dealer is time-consuming and exhausting but allows time between shows for picking.
Customers will remember the show at which they made a purchase, but they won't remember the booth or dealer. Each selling channel has particular expenses and workflow. For most of us, there isn't enough time in a week to do everything. These channels can be profitable, but if you decide to employ them simultaneously you will sacrifice both quality and profits. Research begins by learning who the buyers are for what you have to sell demographics : Where do they live?
How much money do they earn? What's their educational level? What are their buying habits? Marketing is like archery: you must know what your target is before you can hit it.
Research defines your target. This information is available online if you dig for it. For example:. If you're selling vintage goods , Marketing Artfully provides a good analysis of who your buyer is. Trade Associations pop up around identifiable niches, like antiques, musical instruments, crafts and hobbies, toys, and so on. Associations sometimes collect and publish benchmark data, including demographics of the niche.
To see if a trade association exists for your specialty, google the specialty for example, "toys" and the words "trade association. Discover more about your market by visiting the United States Census Bureau. Image courtesy United States Census Bureau.
Once you know who your target customer is, find out how many similar people live in your market area. This is the group you will market to. Your starting point will be the United States Census Bureau , which collects data on many aspects of the U. The USCB has a data portal titled Census Business Builder: Small Business Edition that allows easy access to census data for your locale, and for most business types antiques and collectibles dealers fall under the general "used merchandise" category.
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